Manufacturers of medical devices must observe numerous regulations when advertising their products. The seminar addresses medical device manufacturers, especially their marketing departments.
Content of the seminar
- Purpose of the law on the advertising of medicinal products
- Scope of the HWG
- Applicability to medicinal products, medical devices, other agents, processes, treatments and articles
- Sales promotion
- Differentiation from image advertising
- Public and professional advertising
- Purpose and product liability
- Art. 7 Regulation (EU) 2017/745
- Misleading advertising
- Advertising with expert opinions
- Advertising gifts
- Advertising outside the professional circles
- Advertising by foreign companies
- Special case „Internet“
Rules discussed
- Drug Advertising Act (HWG)
- Medical Devices Act (MPG)
- Law against unfair competition (UWG)
- Professional law of the medical professions
- Interstate Broadcasting Treaty
About the event
Inhouse webinar for a limited group of people
Medical device manufacturer